I craft visual identities and campaigns that feel sharp, intentional, and slightly off the beaten path.
Between instinct and precision, I build stories that speak before they sell.
Luxury, culture, performance — always with a twist.
Creative with experience working for
Paco Rabanne, Zadig & Voltaire, Jean Paul Gaultier, Guerlain, Goutal, Marc Jacobs, Ruinart, Unsaid and Aneka — across beauty, fragrance, fine jewelry, and service industries.
Victor Buczkowski
Art Direction & Graphic Design
Work
Experience
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Design 360°, branding, paid media & performance
Creative work for clients such as Dolead, Matera, Hors Normes, EDF ENR, Virgin Telco, Vivint, Sowee, Amplifon, Windtre
Design and execution of digital campaigns: social ads, CRM, newsletters, landing pages, UGC
Creation of brand guidelines, templates, video content and cross-platform designs
Strategic support in branding and performance marketing
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Close collaboration with the Art Director and creative team to design and develop premium visual assets
Creation and adaptation of graphic templates for social media, e-commerce, newsletters and digital platforms, in line with each brand’s identity
Moodboards, benchmarks, and conceptual proposals for branding and marketing campaigns
Production of visual assets for strategic presentations, corporate documents, and pitch decks
Editing and adaptation of video and image content across multiple platforms (stories, reels, website, email)
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Led 360° campaign art direction for high-end clients such as L’Occitane, Vacheron Constantin, Ruinart, and Chanel
Supervised creative conception: moodboards, shooting guides, key visuals, and multi-format declinations
Oversaw branding, digital and print projects in close collaboration with clients and production teams
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Led and executed global communication campaigns for brands such as Paco Rabanne, Zadig & Voltaire, Jean Paul Gaultier, Guerlain, Goutal, and Marc Jacobs
Involved in art direction: moodboards, concept development, storytelling, packaging, print and digital content
Designed 360° kits, PR packages, event visuals and product-related assets